A new Genesys Global Communication Survey, detailed here at The Perfect Customer Experience shows that customers make important decisions based on the interactions they have during customer service calls.
Some of the interesting statistics detailed were:
-38% of customers state that call centers have the biggest impact on their cusomter loyalty
-50% of customers have stopped using a service because of a poor customer service call
-84% of customers would like to hear about more of your products if they are products that can be beneficial to business