According to channelnewsasia.com, Singapore is one of the top ten customer-oriented countries in the world. It successfully climbed up the World Economic Forum's service ranking from 26th in 2006 to 10th place last year. But with the current economic downturn, there is a worry that service standards will suffer as companies may cut down service capabilities, thereby worsening the overall economy.
Lim Swee Say, Minister, Prime Minister's Office and Secretary-General, NTUC, said: "It is very important that we step up our efforts rather than scale back the effort because if you look at the service sector on the whole, customers will be more careful with every dollar that they spend. They will be more selective in terms of where they spend the money and what they spend it on.