Michael Tchong, Trend Analyst & Founder, Ubercool
We should begin by discriminating trends from fads. Trends are consumer value changes. The best way to predict consumer behavior
Ubertrend – major movement, pattern or wave, emerging in the consumer lifestyle
Digital lifestyle – marriage between man and machine
The Compression – the acceleration of life
Unwired – The unhooked generation
Captin Sully’s situation reporting coverage was changed by Twitter. The first image was from Janis Krums from Sarasota, Florida from an iPhone. Comedians are the ones who best observe trends. The youths are on the front of this trend. The majority of Twitter users are abroad. Twendz lets you see Twitter trends as they are cascading down. Michael Tchong said Twitter will make or break swine flu.
Multitasking too much makes it harder for humans to remember things. The Wii now responds people to rehabilitate faster. Have you gone to “Wii”hab yet?
Tchong looks to microwaves for introducing Americans to instant gratification. Our state of mind has become a state of time. Culture has created a fast society, because we have a fear of being left behind.
Everyone is looking for innovation. In 1999, 95% of people stated that they wanted to be a leader. This is up from 37% in 1991.
We’re all facing the GPS Generation. We can get anywhere like a native, and leaving maps behind. Same can be said for speed dial and remembering phone numbers. Sit or Squat to find the restroom.
Time Compression. Food, photos, instant energy, etc. We are all trigger happy. Epic fail – Frequently used term in the video game community that means you really messed up and/or something/someone is an utter failure. This is video game culture seeping into life.
Digital lifestyle: We’ve gotten an unknown president into office. Twilight and New Moon made a mom from Phoenix a multimillionaire.
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